Batterson - Continued
April 22, 2008 by Mark Bjorlo
Hebrews 1:1 In the past God spoke to our forefathers through the prophets at many times and in various ways
God spoke through people both at specific times and in a lot of different ways. We need to ask God to help us know both when to speak and how to speak.
John 12:49 For I did not speak of my own accord, but the Father who sent me commanded me what to say and how to say it.
7 steps to sermon branding
1. Develop a sermon series title
Every ology is a branch of Theology – God created it all
John 9 Blind man healed (neurology) Synapses genesis
Example 1st & 2nd Tim = POTENTIAL
LAST WORDS
LOVE YOU HOW
How to set goals
How to set boundaries
THE GAME OF LIEE
2. Create a series graphic
a. A picture is worth 10 million words
b. Jesus used word pictures
i. Jesus was in carpentry for years before ministry
1. he was an artist who did his art with
· Shapes
· Color
· Content
12 Chapters in the Bible on the esthetic of the Temple
Content is still king…you have to still be able to preach. But don’t ignore the environment.
He has read books on Color Theory – it is that important
Some come at you
Some move away
All of it communicates
Go to your environments with new eyes
3. Design a series invite and evite card
4. Brainstorm Big Ideas
a. Book the Big Idea by
b. What does God want to say in “this” weekend
c. Preach one point sermons
i. More is less and less is more
Bed of nails – 1000 points defuse penetration and to many points in our messages defuse penetration as well
ii. The most important truth needs to be told in the most unforgettable way
1. People walk out remembering “the” story you told
Example: theelephantinthechurch.com
Example: chasethelion.com
5. Create Videos, trailers, photos…I want to become all things to all men so that in doing so I may win some.
6. Add sermon props
Nails – Remember the Crucifixion
Towel – servant hood
People begin to ask, “What is going on this week”
7. Add sermon staging
Resource: Made to Stick
Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? In Made to Stick, accomplished educators and idea collectors Chip and Dan Heath tackle head-on these vexing questions. Inside, the brothers Heath reveal the anatomy of ideas that “stick” and explain sure-fire methods for making ideas stickier, such as violating schemas, using the Velcro Theory of Memory, and creating “curiosity gaps.”
[...] 08 Man, I had a lot of fun today. Batterson was great in the second pre-conference session (Notes Here>>>). He was cool enough to even send a follow up email to me regarding something we touched base [...]